![]() The Jewellers have withdrawn the advertisement after being criticized by the All India Bank Officers’ Confederation for allegedly depicting banks negatively. In 2018, Kalyan Jewellers was embroiled in a controversial commercial starred by Amitabh Bachchan and his daughter Shweta Nanda. The company said, "the creative was intended to present royalty, timeless beauty, and elegance". In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and huge flak. Later they also signed several regional brand ambassadors like Pooja Sawant in Maharashtra, Kinjal Rajpriya in Gujarat, Wamiqa Gabbi in Punjab, and Ritabhari Chakraborty in West Bengal. The advertising and marketing budget of Kalyan is around ₹90 crore (US$11 million) Īishwarya Rai Bachchan was paid ₹10 crore (US$1.3 million) per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. While Shah Rukh Khan represented them in the Middle East. In the past, Kalyan Jewellers has been represented by Bollywood celebrities like Sushmita Sen, Aishwarya Rai, and Sonam Kapoor. Kalyan Jewellers has also partnered with several leading celebrities to be regional brand ambassadors, including Manju Warrier and Kalyani Priyadarshan in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana, Shiva Rajkumar in Karnataka, Prabhu Ganesan in Tamil Nadu. Later, Katrina Kaif was also hired to endorse the brand globally in April 2018. Amitabh Bachchan and Jaya Bachchan are the Global brand ambassadors, while their daughter Shweta Bachchan Nanda is the celebrity influencer. In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Currently there are over 761 ‘My Kalyan’ outlets in India. The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East. ![]() Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed Amitabh Bachchan as their first National Brand Ambassador. Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. The company also has strong roots in the textile trading, distribution and wholesale business. Kalyanaraman, who opened the first jewellery showroom in 1993 in Thrissur, Kerala, India with an initial capital of ₹75 lakh (US$94,000). ![]() Kalyan Jewellers showroom in Thrissur City, Kerala
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